Most AI content shows polish; we share our workbench

We're Jeff Shupack and Andy Carlson. Jeff runs a strategy consulting practice that works with Fortune 100 companies in regulated industries. Andy runs Remix Revenue, advising companies on go-to-market. Different disciplines. Same daily habit: we use AI in real client work, for hours at a time, and we've gotten opinionated about what holds up and what doesn't. Our Workbench is where we publish the field notes.

What you'll find here

• Specific workflows we're trying, adapting, and actually using. No demos, no listicles, no hype.
• Learning in action: real post-mortems when something we tried flopped
• Mental models for applying AI to strategy work and go-to-market — the things that translate, and the things that don't
• Occasional arguments with the prevailing AI discourse when it deserves it

Who this is for

Consultants, operators, RevOps leaders, and executives who use AI more than occasionally and want to get better at it. You don't need to code. You do need to care about improving your craft.